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Producing Quality Business for Enhanced Success

Do you often find yourself spending too much time working in your business and not enough time working on it?
Do you worry that your business is not growing fast enough?
Do you wonder if there could be a better, easier and more cost-effective way to gain more quality leads and enquiries?

As a forward thinking business owner, these are issues that will inevitably cross your mind from time to time. Even if your business is already successful, you know that you have to remain one step ahead of your competitors at all times.

Because you’re only ever as good as your last sale…

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Doing Our Job, So You Can Do Yours!

As a successful business owner, your job demands a lot more than generating leads and making sales. You are the driving force behind the success of your company and you simply haven’t time to work on the ‘ground level’ of your business.

But…

That all-important ‘shop floor’ is the biggest cash-generating machine in your company; so it is vital that it’s maximised.

Every email that’s sent, every sales call that’s made and every enquiry that’s taken needs to be done so with;

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Experience & Expertise
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An extensive understanding of your business, your target market and your competitors
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A clear, sales focused strategy
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The level of passion and drive that you, the business owner, has for your company.

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OUR SERVICES

OUR CORE SERVICES ARE:

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LEAD GENERATION
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DATA CLEANSING
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CUSTOMER ENGAGEMENT
training
SALES TRAINING
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SALES CONSULTANCY

HOW WE’RE DIFFERENT

Our Honesty and Integrity

As a busy business owner, you don’t want to read abstract ‘buzzword statements’ about “superior customer service” or “excellent results”; you want to know exactly why you should invest in a particular service.

We understand the importance of transparency; and that is what we provide you with from the very first time you contact us.

We base our success and credible reputation on the results we enable for our clients, not by how many new clients we acquire. In other words, if we think your business will not significantly benefit from our services, then we will tell you.

Our ‘Nuts and Bolts’ Understanding of Your Business

Every minute of every day, hundreds of pointless calls are being made that stand little or no chance of generating quality business.

We eliminate that risk for your company.

Unlike call centres who work from generic sales scripts, our renowned consultants make it their primary duty to acquire a thorough understanding of your business, goals and target market before any plan is put in place.  Whether you use our services for telephone lead generation, sales strategy consultancy or simply data cleansing, we will conduct enhanced business, competitor and customer profiling to ensure that each campaign maximises its potential.

It is just not worthwhile to pick up the phone and ask for the “business owner”; it is not beneficial to send out generic and untargeted sales emails; it is not productive to embark on any kind of sales campaign without proper planning and implementation.

Our priority is to put you in front of your ideal customers; and the buyers who expect to spend time with you.

Our Personal Support

We’re business owners like you; and we understand the importance of clear and regular communication with our clients. When you work with us, you will have our ongoing support and assistance from day one; working around your individual requirements to develop a longstanding strategy that suits your business.

Through each project we undertake, we personally keep in touch with you and provide you with day by day feedback and progress reports. Nothing is too much for us and we have built our solid reputation on exceeding expectations time and time again. After all; it’s your business and it’s absolutely vital to us that you are happy with every step of the process.

THE FOUNDERS

A Word from the Founders

“The Appointment Factory was created to enable you to generate more quality leads with the customers you desire to do business with.

With over 75 years of combined experience, we have seen firsthand the enormity of business owners who are leaving thousands of pounds worth of profits on the table every month. And more often than not, this is due to an inadequate sales system aimed at the wrong clients.

Our job is to put you in front of your ideal customers and ensure that you achieve the results you desire, month in and month out; providing you with a substantial ROI.

No nonsense. No corporate jargon. Just a more successful business.

We look forward to helping your continued growth.

Delyth Jones and Adrian Moss

Founding Partners, The Appointment Factory

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TELEPHONE LEAD GENERATION

All great deals start with a great lead; and we are committed to getting you and your business in front of your ideal prospects where the buyer is expecting to spend time with you.

We make this possible by conducting an in-depth analysis of your business, your target market and your competition. This combined with our expert questioning and objection handling skills, enables us to obtain superior results, time and time again.

When you work with us, your results become our priority; not the amount of phone calls we can fit into a day! We will work alongside your goals to create bespoke telephone campaigns that focus on growing your company in a processed and driven manner. We know from experience that that level of planning and implementation is something that most business owners, sales people and call centre staff simply haven’t got the time or resources to do. Our results also prove that it’s essential to success.

So whether you’re a SME or a large company with a sales force, we can help to substantially grow your business.

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DATA CLEANSING & CUSTOMER PROFILING

Is all of your data relevant to your company?
Is each of your customers’ contact details up to date?
Is every prospect you’re contacting your ideal customer?

Data cleansing and customer profiling is a key component in enabling a successful campaign and we can provide you with the strongest foundation on which to grow your business.

If you are like many business owners, you are probably leaving profits on the table every month, just because of data or customer profiling issues. And if you are like most business owners, you haven’t got the time or expertise to get it rectified.

But we have!

When you work with us, we will ensure that you have a strong and pertinent database that focuses on the kind of customers that you want to do business with; and the kind of customers who need your product or service.

After all, one call to the right customer can be worth hundreds of calls to the wrong customer. Our results prove that.

ENHANCED CUSTOMER ENGAGEMENT

Loyal customers spend more than first time buyers, and just a 5% increase in customer retention can boost profits as much as 125%!

But… many business owners simply haven’t got the time to engage with their past/existing clients on a regular basis. And these are amongst the best customers to do business with.

Many of your past clients hold future profits. We ensure it’s you they keep doing business with.

As a customer of ours, you can gain access to our professional sales and copywriting team who will maximise the potential of engaging with your past and current clients. We will work closely within your goals to create the most lucrative long-term plan to increase repeat business. After all; by not engaging with your clients, you are literally giving away business to your competitors.

ADVANCED SALES TRAINING

Designed for those of you who prefer to do your own selling, our advanced sales training provides you with a bespoke, ‘all-inclusive’ system to enable you and your staff to generate more business over the phone.

You will learn how to effectively:

> Get through to the Decision Maker
> Ask relevant questions
> Present an opportunity
> Book a quality, confirmed appointment
> Negotiate a sale
> Close a sale

And much more!

Unlike typical sales trainers, we work closely with you around your business goals. We evaluate your products and services, your target market and your competitors in order to gain a comprehensive understanding of the business.  We then create a conversational guide script and expertly train you and your staff on the most productive way to deliver it. As part of this full service, you will also be provided with a bespoke sales process that new members of staff can follow and hit the ground running!

Our experience in the industry has proven that ‘textbook’ sales techniques only work to a certain extent. That’s why we don’t rely on them! Our consultative approach enables us to work collaboratively with you and your staff to put an exciting and achievable telephone marketing plan in place. And it’s all based around your business and your goals!

Can a standard sales trainer or a PowerPoint presentation do that!?

SALES STRATEGY CONSULTANCY

This renowned service allows you to take full advantage of our expertise as we work with you on a one to one basis to create and implement a complete sales strategy, based around the particulars of your business.

Completely unique to your business and targets, you can reap the long-term rewards of utilising our proven strategies; saving you time, effort and money now and in the future.

Struggling to find those compelling words for that crucial sales email? Our leading copywriting team will expertly craft you a bespoke campaign!

Looking for a simple way to attract those dream prospects? We will work with you to leap ahead of your competition.

Want to save money on marketing and acquire new quality customers? We will put a bespoke and ongoing plan in place to make it happen.

Whatever stage you are at in your business, you can rely on us to help you meet and exceed your goals.

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WHAT OUR CLIENTS SAY

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029 2069 2989

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1ST FLOOR, 10 MERTHYR ROAD, CARDIFF, CF14 1DG